Performance Marketing
Meta, Google and programmatic campaigns managed to hard ROI targets — creative testing, audience science and relentless optimisation.
What is Performance Marketing?
Performance marketing is paid advertising bought and optimised against measurable business outcomes like ROAS, cost per lead and lifetime value rather than clicks or impressions. ADM Technology runs Google, Meta and programmatic campaigns with funnel strategy, creative testing and CRO to hit hard ROI targets — typically a 4.1x return and 38% lower cost per lead.
Overview
Paid campaigns engineered for ROI
We plan, launch and scale paid acquisition across Google, Meta and programmatic — combining creative testing, audience modelling and bid strategy to hit CPA and ROAS targets predictably.
4.1x
Return on ad spend
-38%
Cost per lead
5x
Scaled spend
Exactly what we do, step by step
Every Performance Marketing engagement follows a clear, phased path — so you know precisely what work happens, in what order, and what comes out of each stage.
Account Audit
We review current campaigns, tracking, audiences and spend to find wasted budget, attribution gaps and the fastest levers to improve return on ad spend.
Funnel Strategy
We map audiences to a full funnel, defining prospecting, retargeting and retention layers with clear offers and messaging for each buying stage.
Creative Testing
We produce and rotate ad variants at scale, testing hooks, formats and angles, then shift budget to the creatives driving the lowest cost per conversion.
Landing & CRO
We build and A/B test landing pages, forms and checkout flows so paid clicks convert, improving conversion rate before we scale spend.
Bid & Budget
We tune bidding strategies, budgets and dayparting across Google and Meta, reallocating spend to the campaigns and placements returning the strongest ROAS.
ROAS & LTV Tracking
We implement conversion tracking, server-side events and LTV reporting so every rupee or dollar is attributed and optimised against real revenue.
What's included in every engagement
The building blocks we bring to your product — proven, production-grade and tailored to your goals.
Exactly what you walk away with
Tangible, hand-off ready assets — no black boxes, full ownership.
Related services
Performance Marketing — common questions
Straight answers to what teams ask us most before starting. Need specifics? Talk to a senior engineer.
We work with a range of budgets, but paid media needs enough spend to gather statistically useful data quickly. As a guide, we recommend a minimum monthly media budget that lets us test several audiences and creatives at once. We scope this in the first call based on your market, margins and goals.
Let's build something exceptional together.
Tell us where you're headed. We'll show you how to get there faster — with production-grade software and a senior team.