Why does GEO matter now?

A growing share of searches never reach a results page — users get a synthesised answer from an AI engine instead. If your brand is not in that answer, you are invisible for that query no matter how well you rank. GEO makes your content quotable and well-sourced so generative engines cite you, protecting visibility as search shifts toward AI.

How do you get a brand cited by ChatGPT and Perplexity?

Citations come from clear, factual, entity-rich content that is easy for a model to attribute, backed by third-party mentions and structured data that reinforce your authority. We shape your pages into quotable answers, strengthen your entity footprint across the web, and track which prompts surface you, then close the gaps where competitors are cited instead.

How long does it take to see results?

Technical fixes and on-page work move classic rankings within 8 to 12 weeks. AEO wins — snippets and answer boxes — can appear faster on lower-competition queries. GEO citations build as your entity and content signals compound over three to six months. We report progress monthly against rankings, organic traffic and AI citations so the trajectory is always clear.

Do you guarantee rankings or citations?

No credible agency can guarantee a specific position or that an AI will cite you, because both depend on algorithms outside anyone's control. What we commit to is a proven process, transparent reporting and measurable growth across search and AI surfaces. Our typical outcomes are Top 3 for priority keywords and roughly 3x more AI citations.

Rank in Google, get cited by AI

SEO, GEO & AEO

Search, answer-engine and generative-engine optimisation that wins durable rankings in Google and citations in ChatGPT, Perplexity and AI Overviews.

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What is SEO, GEO & AEO?

SEO, GEO and AEO together optimise a brand for both classic search and AI answers. SEO earns rankings in Google, AEO structures content to win featured snippets and voice answers, and GEO gets your brand cited by generative engines like ChatGPT, Perplexity and Google AI Overviews. ADM Technology runs all three as one programme, typically lifting organic traffic 180% and tripling AI citations.

Overview

Rank in Google, get cited by AI

Search is splitting in two — classic blue links and AI answers — and we optimise for both. We combine technical SEO, entity and content strategy, and structured data so you rank on Google and get named as the source inside ChatGPT, Perplexity, Gemini and Google AI Overviews.

+180%

Organic traffic

Top 3

Priority keywords

3.1x

AI citations won

The work

Exactly what we do, step by step

Every SEO, GEO & AEO engagement follows a clear, phased path — so you know precisely what work happens, in what order, and what comes out of each stage.

Technical & AI-Visibility Audit

We crawl for indexation, canonical, redirect and Core Web Vitals issues, then test how AI engines currently see and cite you, producing one prioritised fix list mapped to traffic and visibility impact.

Entity & Keyword Strategy

We map keywords to intent and build entity and topic clusters so both search engines and language models understand what you are the authority on, flagging cannibalisation and quick-win gaps versus competitors.

On-Page & Structured Data

We rewrite titles, metadata, headings and internal links, and implement Article, FAQ, Organization and BreadcrumbList schema so every priority page is machine-readable for crawlers and LLMs alike.

AEO — Answer Optimisation

We structure answer-first content, concise definitions and FAQ blocks so you win featured snippets, People Also Ask and voice answers on Google, Siri and Alexa.

GEO — Generative Citations

We build the quotable, well-sourced, entity-rich content and off-site signals that make ChatGPT, Perplexity, Gemini and AI Overviews name your brand as the source, not just rank it.

Authority & Reporting

We run digital PR and editorial outreach to earn relevant links and mentions, then report rankings, organic traffic and AI citations each month so growth across both surfaces is visible.

Capabilities

What's included in every engagement

The building blocks we bring to your product — proven, production-grade and tailored to your goals.

Technical SEO & Core Web Vitals

Answer Engine Optimisation (AEO)

Generative Engine Optimisation (GEO)

Entity, schema & knowledge graph

Keyword, intent & topic clusters

Digital PR & authority building

Deliverables

Exactly what you walk away with

Tangible, hand-off ready assets — no black boxes, full ownership.

01Technical & AI-visibility audit

02Entity & keyword roadmap

03On-page & schema fixes

04Monthly rankings & citations report

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FAQ

SEO, GEO & AEO — common questions

Straight answers to what teams ask us most before starting. Need specifics? Talk to a senior engineer.

SEO wins rankings in traditional search results. AEO (Answer Engine Optimisation) structures your content to win featured snippets, People Also Ask and voice answers. GEO (Generative Engine Optimisation) gets your brand cited inside AI answers from ChatGPT, Perplexity, Gemini and Google AI Overviews. We run all three together because searches now resolve across all of these surfaces.

Let's build something exceptional together.

Tell us where you're headed. We'll show you how to get there faster — with production-grade software and a senior team.